We work with companies to help them align their business goals to their customers' needs.
Positioning is about how people perceive your company, it's the place you take in their hearts and minds.Positioning Tool
User Profiles and Journeys
We identify user profiles from a brand's target market, and the paths they take to interact with a brand to identify challenges and address them effectively.Profiles Tool
We organize the user profiles into categories to discover their needs and potential.Segmentation Tool
Attributes are the characteristics of the inner and outer world of a brand. It is how they look, how they speak, what they do and what their beliefs are.Attributes Tool
We identify the strengths and opportunities of a brand within its habitat to help them take smart decisions.Audit Tool