4 Steps To Help More People With Holistic Branding!

Book your call to start the adventure of growing your brand to help more people without feeling lost in social media.

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What's Holistic Branding?


Comprehending the parts of something as intimately interconnected to each other and the whole.

Which means:
Everything is connected.


Business practice of aligning your goals and communication to the needs of your customers.

Which means:
Showing up with a plan.

Holistic Branding:

Connecting every part of your business to each other and the whole to create a meaningful experience for your customers.

Which means:
Building an ecosystem for your customer to thrive!

Claim the power of "The Inspiration Framework" to grow your brand so you can help more people without feeling lost in social media.




4 Steps To Help More People

book your call

Create Your Strategy

Design Your Experience

Share Your Message

Inspire Your Tribe





strategy icon smallExperience Icon SmallMessage Icon SmallInspire Icon Small
Sebastian Lecona Kataplasma

Meet your strategist

My name is Sebastián Lecona, but you can call me Bas.

Have you seen how many creative entrepreneurs struggle to create a tangible impact with social media?

Well, I help them design and implement an Inspiration Strategy to grow their brand and help more people without feeling lost.

Over the past 3 years I've consulted more than one hundred entrepreneurs from all around the world and businesses anywhere between 0-8 figures.

I help them gain clarity on how to generate awareness, sales or loyalty with ALL their creative and marketing projects.

I created this framework to help you reach more people, stand out from the noise, and attract your ideal clients without wasting time trying to figure it out on your own.

Are you ready to get a broader view of how design and marketing can work together to build you a solid brand that creates massive impact?


Create Your Strategy

Align your offer to your purpose, define your ideal customer, map your funnel, and clarify your message!

First, you need to align your goals to the needs of your customers.

  • Align your purpose to your genius and offer
  • Define your customers and their journey
  • Clarify your positioning and message
  • Translate everything into visual elements

Your strategy is the foundation where you'll build your brand!  


Design Your Experience

The second step is creating a congruent system that converts attention into sales on autopilot.

Together we'll design your brand identity and marketing funnel to create the best journey for your customers.

  • Design your logo and identity system
  • Build your conversion funnel
  • Align every touchpoint of your business

This is the structure where your brand will live.  


Share Your Message

Then we will create and distribute content to reach more people and build your authority.

Your brand grows in width and/or depth every time you show up.

  • Pick your main platform to gather your tribe  
  • Use the power of storytelling to get more engagement and sales
  • Scale your impact by repurposing your content in a few clicks  
  • Show up every day to serve your community with confidence  

Your message is the essence of your brand!  


Inspire Your Tribe

The final step is collaborating with other leaders to build bigger opportunities to create a better world.

Be your best self and set the example for those who follow you.  

  • Get accountability to live by your values to set a good example
  • Draw the best from your people with proven frameworks
  • Learn coaching and negotiation to navigate your relationships
  • Redefine what it means to sell and serve with confidence

Your tribe is the manifestation of your brand!  

Is your impact worth a talk?

book your call

Kataplasma Guarantee

Get tangible and measurable results for your business or we work for FREE until you do.

See what our clients are saying:

Dan Rodz

"I recommend working with Kataplasma 100%. Working with them was easy and they delivered an excelent quality. They gave me great advice and proposed better ways to manage my brand."

Daniela Rodríguez

Dan Rodz

Stoyan Romalchanov

"Before I met Sebastian I was struggling a lot with crafting proper ads. He was very helpful which I am super thankful for! I saw that he really knows what he is talking about, and now when I am doing ads, I know what to do!"

Stoyan Romalchanov


Coach Lore Arellano

"They helped me to understand a lot better my professional project, to ground my best ideas and understand better my market. Working with Kataplasma is definitely worth it!"

Lore Arellano

Coach Lore Arellano

Fiamma Segre

"Working with Sebastian is a very nice and professional experience. He’s helping me to develop a personal project that otherwise would have been impossible for me to do alone. Totally recommended!"

Fiamma Segre

RAW: Poetry

Ready to talk?

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get a FREE copy of our ebook

5 Keys To Grow Your Business With The Power Of Social Media!

Get your FREE copy of our ebook packed with techniques used by the most successful digital entrepreneurs to grow brand awareness, generate leads, and facilitate sales.

Inside you'll learn:

  • How to reach 10x more people without wasting time
  • You need likes, right? Wrong! Learn what really matters
  • 3 ways to get your next client with a post
  • The truth about branding and other secrets revealed
  • How to stop wasting money with ads
  • What you should never do in your content

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